Speed, intensity and strategy are just some of the aspects that characterize American football and that contribute to make it so fascinating; not surprisingly, since the 70s of the last century, it is the most popular sport in the United States. Confirming the great success of American football in the States is a merchandising rich in original proposals dedicated to the millions of fans who follow it with passion and dedication. It is precisely in the United States that, around 1860, this sport was born and developed, drawing its origins from rugby with which it shares some similarities: the typical oval shape of the ball, different in weight and for small aerodynamics details, and the way to score points. A first set of rules is adopted by the Boston university teams. In 1903, the construction of the Harvard Stadium ushered in an era in which stadiums were built on campus; university stadiums are now among the largest in the United States, some of which boast a capacity of over 100,000 spectators. For American football fans the online store offers a selection of gadgets and accessories of the teams participating in the Super Bowl, the match that decrees the champion of the NFL (National Football League) or the US professional league. Highly anticipated event with trepidation by Americans, who consider it almost like a national holiday, is known worldwide for the show that offers viewers commercials, performances and musical intervals. Among the gadgets present within the merchandising section dedicated to American football many scarves, mugs and key rings that bear the logo of the New York Giants, one of the teams that boasts the largest number of titles won throughout history. The Pittsburg Steelers, team of Pennsylvania that holds the Super Bowl record won, are available on the store through wallets, t-shirts and plush toys with the typical logo with stylized diamonds. To complete the Merchandising related to American football: gadgets, sweatshirts, pin badges and t-shirts of the Dallas Cowboys and the Green Bay Packers, two of the most titled teams in the NFL.